Perfectly equipped for the future

With the launch of our new website, including our digital B2B order platform and a completely overhauled, modern corporate design, we are starting a new chapter in the long success story of the PLANOFIL^® brand. In future, customers in many more markets across the globe will be able to benefit from our high-performance tarpaulin fabrics. The extremely robust and durable material is also very lightweight and compact to store. It perfectly protects valuable items outdoors – from boats to (garden) furniture to convertibles, caravans and more.

In addition to an expressive and recognisable appearance, a clean look was a point of focus in developing the redesign. It needed to represent both the technical, standards-oriented aspects and the simple, flexible handling of our tarpaulin fabric. The completely redesigned logo looks both modern and timeless with its slender lettering, while the claim "SWISS | MADE | PROTECTION" creates trust at first glance and communicates the essence of our brand clearly and succinctly. In addition, the letter "A", which is designed as a continuous triangle, is a visual representation of the extensive protection that PLANOFIL^® guarantees. The icon can also be found separately from the logo throughout the new corporate design.

Beyond our fresh, modern brand identity, we are also taking a timely step into the future with a sales process that is represented digitally in its entirety via our newly launched website with integrated B2B order platform. This ranges from placing orders in the online shop to the direct transfer into our internal CMS/ERP system through to the automatic processing and invoicing of orders. Of course, a personal connection to our customers still plays an important role: Our employees can be contacted directly via e-mail or telephone to provide expert advice.

Our expertise and in-depth know-how is based on a company tradition that reaches back more than 200 years, because behind the PLANOFIL^® brand is AG Cilander. The company, based in Herisau in the Swiss region of Appenzell, is one of the world's leading providers of high-quality textile finishes. From interiors and architecture to transport, industry, health and safety and even sustainable fashion, AG Cilander supplies an array of industries with a diverse range of textile finishing services and customised solutions. PLANOFIL^® was also originally developed in response to a request from a customer – none other than the Swiss Army in fact. The Federal Office for Defence Procurement armasuisse has already contracted AG Cilander, a long-term partner, several times to provide high-end finishes for parts of its extremely functional clothing and equipment system.

With our new corporate design and the progressive development to a fully digital sales process, we can now say: PLANOFIL^® SWISS | MADE | PROTECTION – perfectly equipped for the future!